Diagnostic evidence
If price, convenience, or status is missing, brand influence is usually under-explained.
This IELTS Task 2 question does not need a memorised model essay first. The key is what the prompt compares, who should act, and what result the body paragraph must prove.
Do outline diagnosis before writing the full essay.
Only criticising multinational companies and ignoring why consumers change.
Turn the brand claim into brand feature -> consumer behaviour -> local culture effect.
If price, convenience, or status is missing, brand influence is usually under-explained.
Choose one angle first: price, convenience, identity, or media exposure.
These pages explain the Banfen Writing diagnostic and blocker-repair method, Task 1 overview, Task 2 development, and common score blockers.
Submit your Task 2 essay or outline and get one main blocker plus one revision target.